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Posts Tagged ‘Measurement’

Confidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]

By David Erickson | September 9, 2014

Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.

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How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

The top way in which marketers were using social media analytics was campaign tracking (60%).

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Percent Of Projects Using Marketing Analytics, February 2014 [CHART]

By David Erickson | February 25, 2014

Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.

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Marketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]

By David Erickson | December 13, 2013

60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.

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Marketers' Use Of Attribution Models, November 2013 [CHART]

By David Erickson | November 26, 2013

A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.

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Online Video Measurement Problems, October 2013 [CHART]

By David Erickson | October 31, 2013

65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.

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Large Consumer Companies' Social Media ROI, October 2013 [CHART]

By David Erickson | October 11, 2013

Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.

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Marketers, Data & Customer Loyalty, March 2013 [TABLE]

By David Erickson | March 28, 2013

While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.

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Obstacles To Measuring Public Relations, March 2013 [CHART]

By David Erickson | March 26, 2013

About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.

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Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]

By David Erickson | March 7, 2013

80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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