Posts Tagged ‘Measurement’
Confidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
Read MoreHow Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
Read MorePercent Of Projects Using Marketing Analytics, February 2014 [CHART]
Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.
Read MoreMarketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]
60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.
Read MoreMarketers' Use Of Attribution Models, November 2013 [CHART]
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.
Read MoreOnline Video Measurement Problems, October 2013 [CHART]
65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.
Read MoreLarge Consumer Companies' Social Media ROI, October 2013 [CHART]
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
Read MoreMarketers, Data & Customer Loyalty, March 2013 [TABLE]
While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.
Read MoreObstacles To Measuring Public Relations, March 2013 [CHART]
About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.
Read MoreAgency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
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