Marketing Tactics Archives - e-Strategy Trends

Marketing Tactic Effectiveness By Funnel Section [CHART]

By David Erickson | November 25, 2019

Chart: Marketing Tactic Effectiveness By Funnel Section

Many marketers could be suffering from leaky funnels, as the majority (82%) of businesses have zero to moderate integration of funnel sections, while only 2% say they have complete integration of their funnel sections.

Companies' Most Exciting Marketing Tactics [CHART]

By David Erickson | May 3, 2018

Chart: Companies Most Exciting Marketing Tactics

Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.