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Posts Tagged ‘Marketing Skills’

Most Difficult B2B Marketing Skills To Hire For [CHART]

By David Erickson | April 9, 2019
Chart - Most Difficult B2B Marketing Skills To Hire For

92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.

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In-Demand Technical Digital Marketing Skills [CHART]

By David Erickson | March 22, 2019
Chart: In-Demand Technical Digital Marketing Skills

Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.

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Marketers' Confidence In Customer Experience Elements [CHART]

By David Erickson | May 1, 2018
Chart: Marketers' Confidence in CX Elements

User experience (UX) design is the most challenging aspect of the customer experience to master, and marketing and e-commerce professionals from around the world have lost some confidence in their UX design ability.

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Chief Digital Officer's Ideal Experience [CHART]

By David Erickson | March 22, 2017
Chart: Chief Digital Officer Experience

45% of executives worldwide said a Chief Digital Officer should have a technology background.

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Creativity Is The Most Important Skill, According To Senior Marketers

By David Erickson | February 7, 2017
Chart: Top Skills Important To Senior Marketers

Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.

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Marketers Digital Skills Gaps [CHART]

By David Erickson | November 21, 2016
Chart - Marketers Digital Skills Gaps

84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.

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Skills New Marketers Need [INFOGRAPHIC]

By David Erickson | April 13, 2015

This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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