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Posts Tagged ‘Marketing Optimization’

Marketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]

By David Erickson | June 7, 2013

While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.

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B2B Marketing Data Reliability, January 2013 [CHART]

By David Erickson | January 28, 2013

Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).

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Optimization Of Mobile Efforts [CHART]

By David Erickson | December 28, 2012

Marketers’ current optimization practices for mobile marketing efforts.

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Data Concerns Among Marketers & Agencies, March & June 2012 [CHART]

By David Erickson | December 23, 2012

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.

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Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

By David Erickson | December 20, 2012

A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.

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Interests In Data Management Platforms, September 2012 [CHART]

By David Erickson | December 20, 2012

83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.

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Reasons To Use Data Management Platforms, November 2012 [CHART]

By David Erickson | December 20, 2012

In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.

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Global Big Data Analytics Capabilities, 2012 [CHART]

By David Erickson | December 18, 2012

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

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Most Valuable Data Management Features, December 2012 [CHART]

By David Erickson | December 12, 2012

Coming out on top as the most highly-valued feature is first-party data collection, rated highly valuable by 63% of respondents.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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