Posts Tagged ‘Marketing Data’
Keys To Marketing Dashboard Design [CHART]
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.
Read MoreTop Marketing Data Challenges [CHART]
Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.
Read MoreState Of B2B Marketing Data
State of B2B Marketing Data: Most B2B records are missing key data such as industry information and phone numbers.
Read More