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Posts Tagged ‘Marketing Attribution’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Digital Marketing Reassessment [INFOGRAPHIC]

By David Erickson | March 31, 2018
Infographic: Digital Marketing Reassessment

This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning. 

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Attribution Models Used By B2B & B2C Marketers, November 2014 [CHART]

By David Erickson | March 26, 2015

33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.

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Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

By David Erickson | March 9, 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

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Primary Online Attribution Models Used By Marketers, July 2014 [CHART]

By David Erickson | January 3, 2015

91% of those marketers said attribution was important.

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Marketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]

By David Erickson | August 13, 2013

One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.

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Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

Fewer marketers were interested in customer survey data and third-party market research.

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Marketing Attribution Channels, October 2012 [CHART]

By David Erickson | June 3, 2013

Email and paid search are some of the easiest channels to include in attribution programs.

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Use Of Marketing Attribution, October 2012 [CHART]

By David Erickson | June 3, 2013

Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.

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Marketing Attribution [INFOGRAPHIC]

By David Erickson | December 10, 2012

This infographic by Adobe looks at the elements of marketing attribution.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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