Posts Tagged ‘Market Research’
Understanding Your Audience [INFOGRAPHIC]
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
Read MoreHow Organizations Use Customer Communities [CHART]
Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreGlobal Market Research Spending In 2013 [TABLE]
Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.
Read MoreMarket Research Use Change During 2012 [CHART]
Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.
Read MoreMost Expensive Countries For Market Research, 2012 [CHART]
It’s more expensive to conduct market research in the US than in any other country in the world.
Read MoreGlobal Market Research Industry Growth [CHART]
Global market research industry revenues reached US $33.5 billion in 2011, representing a 3.8% year-over-year increase.
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