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Posts Tagged ‘Market Research’

Understanding Your Audience [INFOGRAPHIC]

By David Erickson | June 3, 2018
Infographic: Understanding Your Audience

This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.

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How Organizations Use Customer Communities [CHART]

By David Erickson | October 19, 2017
Chart: Purpose Of Customer Communities

Among the almost three-quarters of respondents with a customer community, customer listening and research emerges as a far bigger goal than sales.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Global Market Research Spending In 2013 [TABLE]

By David Erickson | October 13, 2014

Spending on market research grew by 2.8% year-over-year in 2013 (0.7% after adjusting for inflation) to exceed US$ 40B.

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Market Research Use Change During 2012 [CHART]

By David Erickson | March 15, 2013

Market researchers tended to gravitate towards quantitative methods over qualitative ones during 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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