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Posts Tagged ‘Magazine Marketing’

Average Daily Time Spent With Media, 2012-2018 [TABLE]

By David Erickson | August 17, 2016

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

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Global Mobile App Use Growth By Select Categories, 2014 [CHART]

By David Erickson | January 22, 2015

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

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Mobile App YoY Usage Growth in 2014 [CHART]

By David Erickson | January 6, 2015

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

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Magazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]

By David Erickson | January 5, 2015

Facebook’s share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.

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What US Teens Buy, October 2014 [CHART]

By David Erickson | December 3, 2014

What US teens buy: Half of teen spending is concentrated in 3 categories.

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US Millennial Teens' Spending By Category, October 2014 [CHART]

By David Erickson | November 30, 2014

Half of teen spending is concentrated in 3 categories.

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Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

By David Erickson | November 6, 2014

The big surprise in affluents’ media usage is the way older and younger age groups access media.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

By David Erickson | May 22, 2014

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

By David Erickson | May 9, 2014

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

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US Teen Spending By Category, April 2014 [CHART]

By David Erickson | May 2, 2014

Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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