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Posts Tagged ‘Luxury Marketing’

Luxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]

By David Erickson | October 29, 2014

In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.

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Luxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]

By David Erickson | October 29, 2014

The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.

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Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

By David Erickson | August 18, 2014

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

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Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

By David Erickson | August 15, 2014

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

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Baby Boomers' Luxury Buying Plans, July 2014 [TABLE]

By David Erickson | July 23, 2014

Upscale Baby Boomers number about 9 million, or roughly 12% of all Baby Boomers adults (about 75 million).

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10 Countries With The Most Millionaire Households, 2013 [CHART]

By David Erickson | June 26, 2014

With more than 7.1 million, the US easily boasted the largest volume of millionaire households in the world last year.

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Instagram Penetration Among Social Brands By Industry, March 2014 [CHART]

By David Erickson | June 11, 2014

Some 30% of socially active brands have an Instagram profile as of March 2014.

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US Affluents Who Research Online & Buy In-Store vs Online, Q1 2014 [TABLE]

By David Erickson | June 11, 2014

Digital didn’t appear to play a major role in US affluent internet users’ research or purchase processes when buying luxury items.

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US Affluents Who Would Like Emails From Luxury Brands By Generation, Q1 2014 [CHART]

By David Erickson | June 10, 2014

Emails may be the way into affluents’ digital inboxes, with 49% of respondents saying they had or were somewhat/very likely to opt in to receiving emails from a luxury brand.

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US Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]

By David Erickson | June 10, 2014

Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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