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Posts Tagged ‘Luxury Marketing’

Product Categories For Which Amazon Is Preferred

By David Erickson | June 25, 2020 | 0
Chart: Product Categories For Which Amazon Is Preferred

Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).

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Instagram Influence [INFOGRAPHIC]

By David Erickson | August 18, 2018
Infographic: Instagram Influence

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

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Affluent Americans By Generation [CHART]

By David Erickson | October 23, 2017
Chart: Affluent Americans by Generation

Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.

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Brands Working With Instagram Influencers By Industry [CHART]

By David Erickson | October 9, 2017
Chart: Brands Working With Instagram Influencers

According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.

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Top 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]

By David Erickson | November 17, 2015

African-Americans are increasingly affluent, educated and diverse.

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High-Net-Worth Households, 1997-2014 [CHART]

By David Erickson | April 2, 2015

There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record.

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Consumers' Top Luxury Brands, February 2015 [TABLE]

By David Erickson | March 3, 2015

Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.

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Share Of Affluence By Generation, December 2014 [CHART]

By David Erickson | December 7, 2014

Baby Boomers represent almost three times the share of the adult Mass Affluent population.

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Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

By David Erickson | November 25, 2014

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

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Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

By David Erickson | November 25, 2014

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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