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Posts Tagged ‘Loyalty’

Trust In Purpose-Led Companies [CHART]

By David Erickson | September 18, 2019
Chart: Trust In Purpose-Led Companies

In a study of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to their own and 72% believe that purpose-driven companies care more about them and their families.

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SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

By David Erickson | September 1, 2015

More than 7 in 10 US SMBs are buying some type of digital services today.

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Consumers' Definitions Of Company Loyalty, September 2014 [CHART]

By David Erickson | October 10, 2014

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.

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Why Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]

By David Erickson | June 27, 2012

The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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