Posts Tagged ‘Loyalty’
Trust In Purpose-Led Companies [CHART]
In a study of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to their own and 72% believe that purpose-driven companies care more about them and their families.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreConsumers' Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Read MoreWhy Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
Read More