Posts Tagged ‘Loyalty Programs’
Influences Over Completing Purchases, June 2014 [CHART]
Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreSmall Business Marketing Focus On Existing Customers, April 2014 [TABLE]
62% of small business owners spending the majority of their annual marketing budgets to retain existing customers.
Read MoreBenefits B2C Customers See In Sharing Personal Information, September 2013 [CHART]
More than three-quarters of US business-to-consumer customers saw the benefit of trading personal information for more relevant discounts and offers.
Read MoreWhere Retailers Plan To Invest In Loyalty Marketing, April 2013 [CHART]
Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.
Read MoreEmail Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MoreSatisfaction Loyalty Program Features, December 2013 [CHART]
Fewer than half of the respondents in Brazil, India, Turkey and Singapore voiced their satisfaction with loyalty program benefits.
Read MoreHispanics & Online Coupons, December 2013 [CHART]
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.
Read MoreTop Features Of Beauty Brand eCommerce Sites, 2012 & 2013 [CHART]
83% of sites had incorporated user reviews, making it the most widely adopted feature.
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