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Posts Tagged ‘Loyalty Programs’

Purchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]

By David Erickson | November 24, 2014

Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.

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Number Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]

By David Erickson | November 24, 2014

45% of US millennials belonged to none or just one loyalty program.

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eTailers' Most Effective Customer Incentives, July 2014 [CHART]

By David Erickson | November 1, 2014

Percentage discounts led the pack as the most effective customer incentive.

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Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

By David Erickson | August 22, 2014

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

By David Erickson | August 22, 2014

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Appeal Of Loyalty Programs, July 2014 [TABLE]

By David Erickson | August 14, 2014

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

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Top Loyalty Program Benefits For Millennials, November 2013 [CHART]

By David Erickson | July 7, 2014

Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.

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Why People Share Their Mobile Location With Businesses By Generation, January 2014 [CHART]

By David Erickson | July 7, 2014

Millennials are more likely in general to interact with companies in order to receive deals and rewards.

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Top Loyalty Program Benefits According To Americans, November 2013 [CHART]

By David Erickson | July 7, 2014

Membership in US retail loyalty programs has grown to more than 1 billion.

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Millennials & Loyalty Programs, June 2014 [TABLE]

By David Erickson | June 24, 2014

US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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