Lookalike Modeling Archives - e-Strategy Trends

Data Sources For Conducting Lookalike Modeling, March 2014 [CHART]

By David Erickson | May 23, 2014

64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.

Use Of Lookalike Modeling, March 2014 [CHART]

By David Erickson | May 22, 2014

Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.

Audience Targeting Adoption Trends, May 2014 [TABLE]

By David Erickson | May 15, 2014

Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.