Posts Tagged ‘Lookalike Modeling’
Data Sources For Conducting Lookalike Modeling, March 2014 [CHART]
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
Read MoreUse Of Lookalike Modeling, March 2014 [CHART]
Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Read MoreAudience Targeting Adoption Trends, May 2014 [TABLE]
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.
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