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Posts Tagged ‘Location-Based Advertising’

US Location-Based Mobile Ads By Industry, 2012 [CHART]

By David Erickson | February 18, 2013

100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.

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US Location-Based Mobile Advertising By Target, 2012 [CHART]

By David Erickson | February 18, 2013

The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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