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Posts Tagged ‘Local News’

Audience Retention Rates by Length of Podcast [CHART]

By David Erickson | December 25, 2016
Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.

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Local Radio Newscast Completion Rates by Duration [CHART]

By David Erickson | December 24, 2016
Chart: Local Newscast Completion Rates by Duration

There is a sharp drop off in newscast listening when a cast exceeds five minutes.

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Why People Listen To Radio [CHART]

By David Erickson | September 8, 2016

Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.

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Traditional News Consumption Trends [INFOGRAPHIC]

By David Erickson | April 28, 2015

Even as mobile and social news habits evolve, legacy platforms have by no means been abandoned, though some are faring better than others.

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Trust In News Media Types By Generation, October 2014 [CHART]

By David Erickson | October 31, 2014

American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.

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US News Consumers Top News Topics, June 2014 [CHART]

By David Erickson | July 14, 2014

US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).

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Frequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]

By David Erickson | August 12, 2013

Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.

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Mobile Content Activities, June 2012 [CHART]

By David Erickson | December 18, 2012

Game playing topped the list of mobile content activities among US tablet owners in June 2012, with 59% of respondents having done this activity.

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Top Content Consumed Weekly On Tablets [CHART]

By David Erickson | June 27, 2012

According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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