Local Journalism Archives - e-Strategy Trends

Audience Retention Rates by Length of Podcast [CHART]

By David Erickson | December 25, 2016

Chart: Audience Retention Rates by Length of Podcast

Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.

Local Radio Newscast Completion Rates by Duration [CHART]

By David Erickson | December 24, 2016

Chart: Local Newscast Completion Rates by Duration

There is a sharp drop off in newscast listening when a cast exceeds five minutes.