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Posts Tagged ‘Local Advertising’

Local Ad Spending, Digital vs Traditional [CHART]

By David Erickson | February 9, 2018
Chart: Local Ad Spending - Digital vs Traditional

Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.

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The History of Online Advertising [INFOGRAPHIC]

By David Erickson | July 13, 2015
History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

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US Mobile Ad Spending, Local vs National, 2014-2019 [CHART]

By David Erickson | February 20, 2015

US local ad spending via mobile is expected to soar more than 54% in 2015, from $4.27 billion to $6.58 billion.

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Why Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]

By David Erickson | December 13, 2014

Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.

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Local Advertising Forecast By Advertiser Type, 2015-2019 [CHART]

By David Erickson | September 26, 2014

SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.

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Local Media Ad Spending By Local vs National Advertisers, 2013-2018 [CHART]

By David Erickson | May 20, 2014

National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.

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US Local Media Revenue Forecast, 2013 & 2018 [CHART]

By David Erickson | May 7, 2014

Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.

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US Mobile Local Ad Spending By Format, 2013-2018 [TABLE]

By David Erickson | April 25, 2014

Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.

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Local Ad Spending Forecast, 2013-2018 [CHART]

By David Erickson | April 16, 2014

US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.

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Local Ad Sales Forecast, 2013 vs 2014 [CHART]

By David Erickson | January 20, 2014

Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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