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Posts Tagged ‘Lifestyle Marketing’

Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]

By David Erickson | April 26, 2013

US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.

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Share Of Americans' Time Online By Category, 2011 vs 2012 [CHART]

By David Erickson | April 18, 2013

27% of Americans’ time spent online last year was spent accessing social networking sites and forums.

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Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

By David Erickson | April 2, 2013

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

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Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

By David Erickson | April 2, 2013

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

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Time Spent With Mobile Apps By Category, November 2012 [CHART]

By David Erickson | December 13, 2012

US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.

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Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]

By David Erickson | November 14, 2012

In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.

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Planned Email Marketing Tactics, August 2012 [CHART]

By David Erickson | October 26, 2012

Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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