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Posts Tagged ‘LGBTQ Marketing’

Millennials' Demographic Statistics, February 2014 [TABLE]

By David Erickson | February 25, 2014

Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).

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Demographics Of Affluent Americans, September 2013 [CHART]

By David Erickson | October 2, 2013

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.

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Favorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]

By David Erickson | September 24, 2013

A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.

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LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]

By David Erickson | September 19, 2013

About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.

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Media Consumption Of LGBT Americans, June 2013 [TABLE]

By David Erickson | September 19, 2013

The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.

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Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]

By David Erickson | July 5, 2013

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

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LGBT Mobile Shopping Activities, June 2013 [CHART]

By David Erickson | June 20, 2013

Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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