LGBTQ Marketing Archives - e-Strategy Trends

Table: Effect Of Same-Sex Advertising, By Demographic

New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

Costco tops the list of best-perceived brands among US LGBT consumers.

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.