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Posts Tagged ‘LGBTQ Marketing’

Effect Of Same-Sex Advertising, By Demographic [TABLE]

By David Erickson | July 10, 2019
Table: Effect Of Same-Sex Advertising, By Demographic

New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.

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US LGBT Media Consumption By Generation, August 2015 [TABLE]

By David Erickson | August 20, 2015

LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.

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Most Reputable Brands Among US LGBT Consumers, June 2015 [CHART]

By David Erickson | July 31, 2015

Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.

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Mobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]

By David Erickson | January 20, 2015

Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.

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LGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]

By David Erickson | January 20, 2015

Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.

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Change In Interaction With LGBT Media, June 2014 [TABLE]

By David Erickson | October 26, 2014

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

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Top Brands Among US LGBT Consumers, July 2014 [CHART]

By David Erickson | July 31, 2014

Costco tops the list of best-perceived brands among US LGBT consumers.

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Black LGBT Online Activities, March 2014 [CHART]

By David Erickson | May 22, 2014

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

By David Erickson | May 22, 2014

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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How Americans Perceive Themselves By Generation [CHART]

By David Erickson | March 12, 2014

Only 49% of Millennials say the phrase A Patriotic Person describes them very well—with 35% saying this is a Perfect description.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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