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Posts Tagged ‘Leisure’

Email Unsubscribe Rates By Industry [TABLE]

By David Erickson | July 31, 2012

Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.

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Email Click-Through Rates By Industry [TABLE]

By David Erickson | July 31, 2012

The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.

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Unique Email Open Rates By Industry [TABLE]

By David Erickson | July 31, 2012

Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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