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Posts Tagged ‘Leisure Marketing’

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

By David Erickson | October 31, 2014

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Email Inbox Placement Rate By Industry [CHART]

By David Erickson | October 1, 2014

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Fast-Growing Consumer Spending Categories, 2013-2018 [CHART]

By David Erickson | June 5, 2014

Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.

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B2C eCommerce Sales In Italy By Category, 2013 [CHART]

By David Erickson | June 5, 2014

In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.

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How People Prefer To Get Information, December 2012 [CHART]

By David Erickson | December 12, 2012

Across 18 different categories, postal mail is preferred in 15.

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US Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]

By David Erickson | December 10, 2012

US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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