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Posts Tagged ‘Lead Scoring’

Top Email Marketing Practices [CHART]

By David Erickson | November 9, 2018 | 0
Chart: Top Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

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Top Email Marketing Automation Tactics [CHART]

By David Erickson | April 28, 2017
Chart: Top Email Marketing Automation Tactics

Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.

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Benefits Of B2B Marketing Automation, April 2015 [CHART]

By David Erickson | September 4, 2015

59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.

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Most Valuable Marketing Automation Features, February 2015 [CHART]

By David Erickson | February 16, 2015

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.

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Most Requested Marketing Automation Features, February 2014 [CHART]

By David Erickson | February 14, 2014

B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.

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Primary B2B Content Marketing Revenue Drivers, December 2013 [CHART]

By David Erickson | December 16, 2013

While B2B marketers are having some trouble measuring the ROI of their content marketing efforts, they’re fairly clear on which capabilities can best improve the revenue contributions of those efforts.

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Most Difficult Inbound Marketing Tactics, September 2013 [TABLE]

By David Erickson | October 22, 2013

Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.

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B2B Marketing Targets & Lead Scoring, December 2012 [CHART]

By David Erickson | December 17, 2012

Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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