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Posts Tagged ‘Lead Nurturing’

Lead Nurturing [INFOGRAPHIC]

By David Erickson | May 10, 2020 | 0
Infographic: Lead Nurturing

This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.

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B2B Marketers' Use Of Webinars [CHART]

By David Erickson | October 31, 2019
Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

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Free Marketing Tools [INFOGRAPHIC]

By David Erickson | April 27, 2019
Infographic: Narketing Tools

This infographic from crello highlights 100 free marketing tools to help you create and manage your marketing efforts.

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Top B2B Demand Generation Tactics [CHART]

By David Erickson | April 24, 2019
Chart: Top B2B Demand Generation Tactics

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.

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Top Email Marketing Practices [CHART]

By David Erickson | November 9, 2018 | 0
Chart: Top Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

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Lead Generation From Content Marketing [INFOGRAPHIC]

By David Erickson | August 19, 2018
Infographic: Content Marketing Lead Generation

This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.

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B2B Content Marketing Strategy Goals [CHART]

By David Erickson | October 4, 2016
B2B Content Marketing Strategy Goals

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.

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Top Challenges For B2B Lead Nurturing, August 2015 [CHART]

By David Erickson | October 23, 2015

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

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Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

By David Erickson | October 13, 2015

Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.

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How Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]

By David Erickson | September 28, 2015

Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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