Lead Nurturing Archives - e-Strategy Trends

This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.

Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

This infographic from crello highlights 100 free marketing tools to help you create and manage your marketing efforts.

Chart: Top B2B Demand Generation Tactics

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

Infographic: Content Marketing Lead Generation

This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.

More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.