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Posts Tagged ‘LBS’

North American Air Travelers Who Checked In, 2011 vs. 2012 [CHART]

By David Erickson | October 16, 2012

As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.

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Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]

By David Erickson | October 2, 2012

This infographic takes a look at the top fast-food restaurants and their social media presence.

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Most Used Social Media Sites For Marketing [TABLE]

By David Erickson | September 24, 2012

Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.

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Reasons Marketers Use Select Social Media Channels [TABLE]

By David Erickson | September 24, 2012

Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.

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American Mobile Social Geo-Taggers By Social Network [CHART]

By David Erickson | September 7, 2012

Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.

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Travel Technology [INFOGRAPHIC]

By David Erickson | August 27, 2012

Lab 42 created this infographic to explain the types of technology people use when they travel.

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Location-Based Advertising Usefulness By Generation [CHART]

By David Erickson | August 1, 2012

45% of 13- to 17-year-olds surveyed said they thought location-based ads were more useful than traditional ads.

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ROI Measurement By Marketing Channel [CHART]

By David Erickson | July 25, 2012

Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.

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Mobile Marketing Tactics Worldwide [CHART]

By David Erickson | July 5, 2012

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.

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Mobile Channels Used For Customer Interaction [CHART]

By David Erickson | July 5, 2012

1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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