Posts Tagged ‘Latin America’
Global Mobile Ad Spending Growth By Region & Country, 2011-2016 [CHART]
The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%.
Read MoreMedia Ad Spending By Region & Country, 2011-2016 [TABLE]
The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.
Read MoreMexican Digital Ad Spending, 2010-2016 [CHART]
In the past five years, digital ad spending has been the only advertising category to record consistent growth.
Read MoreWorldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.
Read MoreLatin American Facebook Users By Country, 2010-2014 [CHART]
The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.
Read MoreLatin American Social Network Penetration By Country, 2010-2014 [CHART]
In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Read MoreWorldwide Facebook Users By Region & Country, 2010-2014 [CHART]
Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.
Read MoreWorldwide Social Networking Growth By Region & Country, 2010-2014 [CHART]
The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.
Read MoreGlobal Media Ad Spending By Region, 2010-2016 [TABLE]
Ad spending in China will reach nearly $53B next year, surpassing total spending in Japan for the first time.
Read MoreMexican Social Network Users & Penetration, 2010-2014 [TABLE]
eMarketer, which forecasts that the number of social network users in Mexico will reach 30.3 million this year, accounting for 65% of internet users.
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