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Posts Tagged ‘Landing Pages’

How To Decrease Your Website Bounce Rate [INFOGRAPHIC]

By David Erickson | July 7, 2018
Infographic: Decrease Bounce Rates

This infographic from Quicksprout illustrates 20 tips for keeping visitors on your website and in the process, minimize your bounce rates.

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Most Effective and Difficult Personalization Tactics [CHART]

By David Erickson | December 12, 2016
Chart: Most Effective and Difficult Personalization Tactics

The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.

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Top Product Launch Go-to-Market Strategies, April 2015 [CHART]

By David Erickson | June 12, 2015

Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.

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Top Things Online Retailers Test, September 2014 [CHART]

By David Erickson | September 30, 2014

Roughly two-thirds of online retailers have some type of personalized content on their websites.

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Most Effective Online Video Distribution Channels, March 2014 [CHART]

By David Erickson | March 24, 2014

2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.

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SMBs' Wasted PPC Budgets, October 2013 [TABLE]

By David Erickson | October 18, 2013

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

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Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

By David Erickson | October 11, 2013

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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