Jeep Archives - e-Strategy Trends

America's Most Patriotic Brands, 2013 vs 2014 [TABLE]

By David Erickson | July 16, 2014

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

Most Effective Super Bowl Ads [TABLE]

By David Erickson | February 7, 2013

Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).