iPhone Archives - Page 2 of 8 - e-Strategy Trends

Mobile Ad Traffic & Monetization By OS, Q4 2013 vs Q4 2014 [TABLE]

By David Erickson | May 5, 2014

Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.

Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]

By David Erickson | April 17, 2014 |

Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.

The Evolution Of News & Social Media [INFOGRAPHIC]

By David Erickson | February 26, 2014

This infographic by the University of Florida Online tracks the parallel evolution of major news and social media outlets.

Email-Driven Orders By Device, Q4 2013 [CHART]

By David Erickson | February 14, 2014

Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter.

Mobile Ad Traffic & Monetization Performance By OS, Q3 vs Q4 2013 [TABLE]

By David Erickson | January 23, 2014

Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share.

Technographic Generational Gap By Device, January 2014 [TABLE]

By David Erickson | January 13, 2014

Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.

Online Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]

By David Erickson | December 18, 2013

During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.

Brand Advocacy Rankings, December 2013 [TABLE]

By David Erickson | December 16, 2013

Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.

Top Mobile Devices, Q3 2013 [TABLE]

By David Erickson | December 13, 2013

Apple devices may have dominated in ad impression share across the globe in Q3, but some Samsung mobile devices appeared to see greater engagement than the iPhone.