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Posts Tagged ‘Internet Yellow Pages’

Channels Used To Find Local Business Information [HEATMAP]

By David Erickson | June 22, 2015

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Sources For Local Business Information [CHART]

By David Erickson | June 19, 2015

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

By David Erickson | April 7, 2015

US small and medium-sized businesses were seeing more success with their website than any other channel.

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Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]

By David Erickson | May 16, 2013

Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

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US Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]

By David Erickson | May 16, 2013

Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.

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Mobile Devices & Local Content, May 2013 [TABLE]

By David Erickson | May 10, 2013

48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

By David Erickson | March 1, 2013

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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