Internet Television Archives - e-Strategy Trends

US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

By David Erickson | June 27, 2014

The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.

US Connected TV Users, 2012-2018 [CHART]

By David Erickson | June 26, 2014

eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.

Most Exciting Online Opportunities, 2012 vs 2013 [TABLE]

By David Erickson | February 6, 2013

35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.

American Connected TV Market Penetration, 2011-2016 [CHART]

By David Erickson | January 3, 2013

Usage of connected TVs in US households was up by more than 25% last year.

Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

By David Erickson | September 10, 2012

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

Digital Marketing Trends For Luxury Brands [CHART]

By David Erickson | September 7, 2012

Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.

How Internet TV Viewers React To Ads [CHART]

By David Erickson | August 31, 2012

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.