Posts Tagged ‘Interactive Video’
Effectiveness Of Video Marketing Platforms [CHART]
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Read MoreInteractive Video Completion Rates Worldwide By Region, 2013 [TABLE]
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
Read MoreInteractive Video Ad Share, January – June 2012 [CHART]
As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.
Read More