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Posts Tagged ‘Interactive Video’

Effectiveness Of Video Marketing Platforms [CHART]

By David Erickson | March 28, 2018
Chart: Effectiveness Of Video Marketing Platforms

Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.

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Interactive Video Completion Rates Worldwide By Region, 2013 [TABLE]

By David Erickson | April 23, 2014

While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.

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Interactive Video Ad Share, January – June 2012 [CHART]

By David Erickson | September 5, 2013

As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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