Interactive Television Archives

Interest In TV Commerce, March 2015 [CHART]

By David Erickson | March 13, 2015

Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.

Consumer Interest In Interactive TV, December 2012 [CHART]

By David Erickson | December 12, 2012

35% of respondents indicated an interest in real-time games and challenges with shows via a second screen.

Post-Ad Actions Of Connected TV Users [CHART]

By David Erickson | July 25, 2012

38% of viewers visited a website mentioned in a connected TV ad.