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Posts Tagged ‘Insurance Marketing’

Facebook Advertising Benchmarks [INFOGRAPHIC]

By David Erickson | April 9, 2017
Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

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What Viewers Associate With Super Bowl Ads [CHART]

By David Erickson | February 4, 2017
Chart: Super Bow Ads Associations

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

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Email Reading, Glancing & Scanning By Industry [CHART]

By David Erickson | December 1, 2016
Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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The Internet Of Things Landscape [INFOGRAPHIC]

By David Erickson | June 1, 2016

Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.

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Internet Of Things Spending By Industry [TABLE]

By David Erickson | March 28, 2016

The travel and hospitality industry leads spending on the Internet of Things technology.

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Global Email Deliverability Rates By Industry, October 2015 [CHART]

By David Erickson | December 29, 2015

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

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The Internet Of Things [INFOGRAPHIC]

By David Erickson | November 2, 2015

This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.

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Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]

By David Erickson | October 21, 2015

Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).

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SMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

By David Erickson | June 9, 2015

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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