Chart: Instagram Post Engagement Rates

Carousel posts are offering brands flexibility in their marketing on the popular social media platform and producing great results, with an average engagement rate higher than both images and videos.

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Chart: Social Video Plans - 2020

With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.

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