Posts Tagged ‘Instagram Benchmarks’
Instagram Story Reach
With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement.
Read MoreInstagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
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