Posts Tagged ‘Innovation’
Customers' Priorities According To US CMOs, September 2014 [CHART]
US CMOs believe customers prioritize superior product quality and excellent service over low prices.
Read MoreTop Retail Revenue Drivers, September 2014 [CHART]
Senior US retail executives believe that customer retention will be the most significant driver of their company’s revenue growth over the next 1-3 years.
Read MoreOnline Leaders & Followers, August 2014 [TABLE]
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Read MoreKey Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read MoreMarketers' Changing Roles, March 2014 [CHART]
Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
Read MoreCustomers' Leading Priorities, August 2013 & February 2014 [CHART]
Superior product quality was the top priority among US marketers.
Read MoreWhere New Product Ideas Originate, February 2014 [CHART]
Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.
Read MoreChallenges For Which Senior Business Excecs Believe They Are Unprepared, June 2013 [CHART]
20% of respondents named large-scale transformation as the top challenge for which firms were unprepared, while 19% cited openness to innovation.
Read MoreRise Of Social Business Use In Companies, 2012 [CHART]
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
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