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Posts Tagged ‘Influencers’

Microinfluencers [INFOGRAPHIC]

By David Erickson | November 3, 2018 | 0
Infographic: Microinfluencers

This infographic from SocialPubli illustrates why microinfluencers are so…influential.

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Post-Event Social Media Marketing, September 2014 [CHART]

By David Erickson | April 9, 2015

For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.

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Top Ways Social Media Provides Enterprises Value, October 2014 [CHART]

By David Erickson | December 14, 2014

Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.

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Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

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Top Metrics To Measure Engagement, November 2013 [CHART]

By David Erickson | March 20, 2014

86.2% of US agency and marketing executives said that engagement was a priority for their company.

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Influencers' Expectations Of Brands, January 2014 [CHART]

By David Erickson | March 12, 2014

About three in 10 respondents said they expected brands to provide them with material they could use when producing their own content.

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How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

The top way in which marketers were using social media analytics was campaign tracking (60%).

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Marketers, Data & Customer Loyalty, March 2013 [TABLE]

By David Erickson | March 28, 2013

While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.

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Use Of Social Media Sponsorship By Marketers vs. Influencers [CHART]

By David Erickson | July 16, 2012

55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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