Posts Tagged ‘Industrial Marketing’
Marketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreCost-Per-Lead By Industry [CHART]
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Read MoreEmail Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry-150x150.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Read MoreGoogle AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read MoreGlobal Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
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