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Posts Tagged ‘Industrial Marketing’

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

By David Erickson | March 18, 2018
Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.

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Cost-Per-Lead By Industry [CHART]

By David Erickson | October 30, 2017
Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

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Email Reading, Glancing & Scanning By Industry [CHART]

By David Erickson | December 1, 2016
Email Reading, Glancing & Scanning by Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

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Google AdWords Benchmark Metrics By Industry [CHART]

By David Erickson | June 23, 2016

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

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Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]

By David Erickson | November 8, 2014

On average, 44% of companies had increased their ability to understand large sets of data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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