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Posts Tagged ‘In-App Purchases’

Mobile Users' In-Store Activities, February 2015 [CHART]

By David Erickson | March 3, 2015

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

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Mobile App Monetization Models, 2013 vs 2014 [CHART]

By David Erickson | February 24, 2015

In-app advertising models grew in popularity between November 2013 and November 2014.

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Mobile Downloads & In-App Revenues, 2013-2016 [TABLE]

By David Erickson | February 19, 2015

Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.

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Mobile Game Revenues, 2013-2016 [CHART]

By David Erickson | February 18, 2015

US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion.

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Mobile App Store Revenue Share By Platform [TABLE]

By David Erickson | January 2, 2014

98% of Google Play store revenues and 92% of Apple App Store revenues in November 2013 came from free-to-download apps that offered in-app items for purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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