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Posts Tagged ‘Impressions’

Social Video Advertising Metrics, April 2015 [CHART]

By David Erickson | May 22, 2015

Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.

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Top Social Media Metrics For Enterprise Brands, October 2013 [CHART]

By David Erickson | November 6, 2013

A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.

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Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

By David Erickson | October 21, 2013

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

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Preferred Video Advertising Audience Measurement Metrics, 2012 & 2013 [TABLE]

By David Erickson | May 27, 2013

This year, 36% of ad executives indicated that their clients placed the highest value on gross rating points (GRP) or target rating points (TRP) to measure the size of their audience.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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