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Posts Tagged ‘Hyundai’

Top Brands For Customer Loyalty, February 2015 [TABLE]

By David Erickson | February 23, 2015

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Google Suggest Results For Major Brands [INFOGRAPHIC]

By David Erickson | February 17, 2014

This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.

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Top Brands For Customers' Emotional Engagement, February 2014 [TABLE]

By David Erickson | February 12, 2014

Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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Brand Advocacy Rankings, December 2013 [TABLE]

By David Erickson | December 16, 2013

Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.

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Most Effective Super Bowl Ads [TABLE]

By David Erickson | February 7, 2013

Budweiser scored the most effective commercial of the game, with its “Brotherhood” ad fetching an Ace Score of 665, slightly below last year’s high score of 671 (by Doritos and M&Ms).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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