Posts Tagged ‘Honda’
Top 10 Champion Brands, 2014 [CHART]
APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
Read MoreGoogle Suggest Results For Major Brands [INFOGRAPHIC]
This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.
Read MoreTop Global Brands By Customer Satisfaction, December 2013 [CHART]
The average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence.
Read MoreBrand Advocacy Rankings, December 2013 [TABLE]
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Read MoreWord-Of-Mouth Index: Top US Brands, October 2013 [CHART]
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read More10 Fastest-Growing Advertisers In 2012 [CHART]
Ad Age identifies the fastest-growing spenders in 2012, each increasing their ad dollars last year by more than 25%.
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