Posts Tagged ‘Home Improvement Marketing’
US Omni-Channel Shopping Activity By Category, October 2014 [CHART]
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
Read MoreAmericans' Spending Patterns By Generation, August 2014 [TABLE]
Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreProducts & Services South Africans Buy Online, December 2013 [TABLE]
Books and items related to travel and entertainment were the top products and services purchased online by digital buyers in South Africa.
Read MoreMajor Purchases Planned By US Affluents, March 2014 [TABLE]
Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.
Read MoreOnline's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreProduct Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Read More