Home Improvement Marketing Archives - e-Strategy Trends

Infographic: Top Shopping Categories

This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.

Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

Baby Boomers on the whole report spending more than they were a year ago.

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

Some 84% of global online consumers aged 16 and older report sharing content online.

Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.

More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.