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Posts Tagged ‘Home Improvement Marketing’

How Americans Spend Their Evenings

By David Erickson | September 9, 2020 | 0
Chart: How Americans Spend Their Evenings

For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.

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Top Shopping Categories [INFOGRAPHIC]

By David Erickson | August 18, 2019
Infographic: Top Shopping Categories

This infographic from signs.com illustrates which retail shopping categories are most popular online versus in brick and mortar stores.

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Facebook Advertising Benchmarks [INFOGRAPHIC]

By David Erickson | April 9, 2017
Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

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Frequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]

By David Erickson | August 26, 2015

In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.

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Fastest-Growing Retail eCommerce Categories, 2014 [CHART]

By David Erickson | May 12, 2015

eCommerce and mobile-commerce spending on digital content and subscriptions increased by 27% year-over-year in 2014, almost doubling the overall retail digital commerce growth rate of 14%.

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Baby Boomers’ Spending Trends, February 2014 [TABLE]

By David Erickson | February 17, 2015

Baby Boomers on the whole report spending more than they were a year ago.

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Ad Traffic Generated By Bots By Industry, September 2014 [TABLE]

By David Erickson | December 31, 2014

Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.

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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Some 84% of global online consumers aged 16 and older report sharing content online.

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Baby Boomers' Housing Plans, November 2014 [TABLE]

By David Erickson | December 24, 2014

Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.

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Millennials' Attitudes Toward Rewards Experiences, October 2014 [TABLE]

By David Erickson | December 9, 2014

More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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