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Posts Tagged ‘Home & Garden Marketing’

Google Search vs Facebook Article Referral Traffic By Category [CHART]

By David Erickson | October 11, 2018 | 1
Chart: Google Search vs Facebook Article Referral Traffic By Category

Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.

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Social Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]

By David Erickson | November 11, 2015

Social amplification rates of US influencers were highest in the electronics category, at 0.66%.

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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

By David Erickson | November 11, 2015

The Social engagement rate for US influencers averaged 3.4% in H1 2015.

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Earned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]

By David Erickson | November 10, 2015

The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.

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Dark Social Sharing By Content Type, December 2014 [CHART]

By David Erickson | December 30, 2014

Some 84% of global online consumers aged 16 and older report sharing content online.

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Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

By David Erickson | November 3, 2014

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

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Facebook's Global Social Commerce By Category, November 2013 [CHART]

By David Erickson | April 4, 2014

Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.

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Hispanics' Sharing Propensity & Influence, February 2014 [CHART]

By David Erickson | February 25, 2014

Hispanics are twice as likely to share content than non-Hispanics, with each user sharing 5 times more often.

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Top Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]

By David Erickson | February 17, 2014

What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.

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Affluent Americans' Annual Expenditures, September 2013 [TABLE]

By David Erickson | October 3, 2013

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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