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Voice Commerce Appeal By Product Categories [CHART]

By David Erickson | October 5, 2018

Chart: Voice Commerce Appeal By Product Category

According to a Digitas survey, conducted by The Harris Poll, US smart speaker buyers are most receptive to buying personal care/wellness products (39%) and beauty supplies (38%) via voice commerce.

Top Omni-Channel Shopping Categories, October 2013 [CHART]

By David Erickson | October 9, 2013

A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).