Posts Tagged ‘Holiday Marketing’
Black Friday Search Engine Behavior [CHART]
Some shoppers (29%) will start holiday shopping before Halloween.
Read MoreWhen People Plan To Research vs Purchase Back-To-School Items, July 2013 [CHART]
Students and parents start to research their back-to-school needs long before stores notice an uptick in purchases.
Read MoreUS Back-To-School eCommerce Sales, 2011-2014 [CHART]
The growth rate for back-to-school eCommerce is slightly higher than the 15.5% overall eCommerce increase forecast for the full year.
Read MoreFather’s Day Spending, 2007-2014 [CHART]
The NRF finds that the average celebrant will spend about $114 on gifts for Father’s Day (Sunday, June 15) this year, equating to a total spend of $12.5 billion.
Read MoreProducts United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
Health and beauty products are among the least popular items for online purchasing.
Read MoreMother's Day Spending, 2007-2014 [CHART]
The NRF finds that the average celebrant will spend $163 on gifts for Mother’s Day (Sunday, May 11) this year.
Read MoreAverage Per-Person Valentine’s Day Spending, 2007-2014 [CHART]
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
Read MoreB2B Buyers' Website Visits During Holidays [CHART]
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%).
Read MoreUS Holiday Season eCommerce Conversion Rate, 2012 & 2013 [CHART]
Holiday season ecommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%.
Read MoreUS Holiday eCommerce Growth, 2013 [TABLE]
Revenues over the two-month period from the beginning of November to the end of December climbed 12% year over year.
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