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Posts Tagged ‘Higher Education Marketing’

Average Social Shares Per Press Mention By Industry [CHART]

By David Erickson | May 2, 2017
Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

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Americans' Positive Attitudes Toward Select Institutions [CHART]

By David Erickson | April 26, 2016

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

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American College Student Demographics, 2013 [CHART]

By David Erickson | November 18, 2014

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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Demographics Of US College Graduates In 2013 [CHART]

By David Erickson | February 14, 2014

About 31.7% of Americans aged 25 years and older last year had earned a Bachelor’s, Master’s, Professional and/or Doctoral degree, up from 30.4% in 2011.

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Affluent Americans' Annual Expenditures, September 2013 [TABLE]

By David Erickson | October 3, 2013

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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US College Student Demographics [CHART]

By David Erickson | September 18, 2013

After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.

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US Mobile Marketing Spending By Industry, 2010-2015 [TABLE]

By David Erickson | July 11, 2013

Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

By David Erickson | May 8, 2013

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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US Search Advertising Click-Through Rates By Industry, Q4 2011-Q4 2012 [TABLE]

By David Erickson | April 11, 2013

Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data.

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The Online Revolution [INFOGRAPHIC]

By David Erickson | March 4, 2013

There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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